Data processed
• Cookies
• Geo-location based on IP-address
• Device information
General purposes
• Serving our (ad)products, MatchAds Classic and MatchAds Content.
• Basic targeting, such as frequency, device type and geo-location.
• Collect performance statistics for campaigns, such as click and impressions.
ONLINE IDENTIFIER MAIN PROCESSING PURPOSE
LIFESPAN (DATA RETENTION)
| MATCHADS_NETWORK!USI | Identify the user across 30 days after last ad-server request multiple sessions |
| MATCHADS_NETWORK!SESSIONID | Identify the user session Length of browser session across multiple requests |
| MATCHADS_NETWORK!I | Records a history of advertisements shown to the user 30 days after last ad-server request |
| MATCHADS_NETWORK!R | Records a history of advertisements shown to the user 30 days after last ad-server request |
| MATCHADS_NETWORK!S | Records a history of advertisements shown to the user 30 days after last ad-server request |
| MATCHADS_NETWORK!V | Records a history of advertisements shown to the user 30 days after last ad-server request |
| MATCHADS_NETWORK!C | Records a history of advertisements clicked by the user 30 days after last ad-server request |
